Creating a joined-up picture of customer mobility

Each time a person uses a transport service they can create a trail of data behind them. This trail is particularly rich when technology is used as either the medium for purchasing (e.g. a credit card or online payment service) or when used for the actual transportation (e.g. a ride sharing app, a smartcard, etc.).

But what happens to this data when reservations or tickets for different modes of transport are purchased on multiple websites, apps and kiosks? And what is the impact when journeys are taken using different combinations of buses, trains, subway, car share, etc.?

This data ends up scattered around a number of databases or information stores run by each transport provider. Which then creates an issue:

The Issue:

The customer doesn’t have a joined-up picture of their own purchases/tickets and journeys made.

The Solution:

The Open Transport API has been created to provide a standard for the interoperability of any transit service / transport provider account. It allows this fragmented data to still be stored in different systems, whilst also providing an aggregated view of this data in the account of the customer’s choice.

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