What problem are we trying to solve?
Well… Providing a self-service digital/online presence is a necessary requirement for any transport solution. Regular customers and visiting tourists alike expect this, plus the amount of understanding & insight that can be gained from a single source of online customer data has multiple benefits for operators and authorities.
However each individual operator/provider: has already implemented, has plans to implement or would like to implement one an online account.
But each online account will be:
- Limited to a single operator or provider
- Different in the type and structure of the data they contain (often predicated by the software system/vendor/developer used)
- Developed just for the single purpose / use cases intended (and not to be extensible or subsequently integrated )
- Implemented with differing terms & conditions around data usage and governance at different times